“We wanted to encourage a celebration of individual beauty. Inspired by
the social media practice of hashtagging ‘nofilter’ to mark unfiltered
photography, we wanted to empower women to get involved and celebrate
themselves ‘unfiltered’. You are beautiful just the way you are – tell
the world.”
- M&C Saatchi Australia
"The curved line gives the waist of an hourglass shape on one side and a
bulge on the other; what you see depends on who is looking. The idea is
that there is often a huge distinction between how a woman looks and
how she feels, and that your body is more beautiful than you think.."
- DDB Group Sydney
Creative director Steve Jackson
Marie Claire Mag. invited some of the country’s top advertising agencies to
create an ad that would convince women to love their bodies now, not
later.
However, as in one comment of a reader, NONE of the ad agencies use images of plus size women on their ads. Their ad words may be kind and encourage all women to love their bodies but the ad images won't show that.
( http://au.lifestyle.yahoo.com/marie-claire/features/world/article/-/20398102/could-this-ad-make-you-love-your-body/ )
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