Tuesday, December 7, 2010

Double Standards for Plus Sized Fashion

I have just read an article on http://www.news.com.au/entertainment/fashion/fashion-plus-sized-double-standards/story-e6frfn7i-1225875074528
I totally agree with Bruno Schiavi, an Australian fashion veteran, that more designers come out saying they support the plus size range but they don't do as they said and their collections have not included large size. He also said that the designers don't produce plus size fashion because more costs are involved in manufacturing (more fabric, more freight.s..) and that will give them less margins!
I specialise in swimwear design, I understand there is a big difference between costs of making a pair of bikinis size 8 and a set of tankinis or skirtinis in size 24! But I still love designing swimwear for plus size women because in my opinion, women regardless what shapes or sizes they're in; they deserve to look their best. I know there are a lot of plus size women who have fashion consciousness, so even though I earn less margins on my plus size fashion range, I wouldn't mind. The main thing is that my happy customers will make me feel great and that's all I care.