Monday, November 3, 2014

Controversy Over "Victoria Secrets' Perfect Body" Advertising

For years in fashion industry, designers especially well known brands never change their standard setting on so call "a perfect body' image. To them, the more a model looks thin, the more she looks perfect. It's why they give gen Z girls a wrong thinking that they must be very thin to look beautiful and many young girls starve themselves in order to get the prefect bodies!
I'm not here to judge who would look nice nor who wouldn't but today when I read an article on Yahoo!Style regarding the company (Victoria's Secret "perfect body" Ad. controversy),  Julie Sygiel, the founder and CEO of Dear Kate said she wanted "to represent as many different shapes as possible,”
I think we, as designers, should create fashion for different shapes or body types, and I call that "realistic fashion design"
(Image: Courtesy of Yahoo!Style)
(The 1st image: from Victoria's Secret ad and the 2nd from Dear Kate, a New York City-based retailer)