During an economic crisis, businesses are forced to cut overhead cost and my business is not an exception. However, I have never compromised my
swimwear quality. Also since petrol price rising, I have offered free international postage plus good customer service. I rather reduce my
swim wear margin to help my customers save money than to send them away. My philosophy is: My business will not survive without customers, and anyone who comes to my online boutique will be treated with respect and privilege.
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